Leading North American retailer is using the Koivu Value Flow Cloud© for campaign planning

A distinguished fashion brand with hundreds of stores in North America is using the Koivu Value Flow Cloud to plan its sales campaigns. Previously, the chain used only Microsoft Excel to plan its sales campaigns, which created many challenges including pricing mistakes.

The so-called Amazon effect has markedly changed retail competition in many countries in recent years. The ability of Amazon and other online retailers to change prices fast has affected the entire marketplace. Brick and mortar stores experience it as a challenge because they usually use very traditional IT systems for pricing and sales campaign planning. These systems do not match today’s demands for various pricing models and general agility.
This often leads to the situation where a process is created outside enterprise systems with tools such as Excel. Even if such an “Excel process” may be usable, it causes delays and errors, and is tied to one person. If that person is, for example, out sick the process can stall altogether.

Koivu’s solution digitizes the process, automates the workflow and eliminates human errors in data entry. Campaign planning no longer requires the manual input of previously approved discounts from one system to the next because the Koivu solution transfers the data automatically from Excel. Also, the user interfaces of rigid traditional enterprise systems do not stand in the way of changing prices quickly.

Koivu Value Flow Cloud (www.valueflowcloud.com) also manages data tracking and change history. User actions are limited by user roles but Excel can still be used as a tool for data creation, gathering, review and confirmation.
Koivu Solutions, together with its North American partner, implemented the project on a fast timeline at the beginning of 2019. Configuration, integration and deployment took three months in its entirety. User feedback has been glowing – we can say that for the first time an enterprise system actually delights its users.