Sense of urgency in price management 2022 – a study and the surprising results
We at Koivu Solutions wanted to understand what decision-makers really think about pricing currently. So, we tasked Norcall to carry out an extensive study by calling decision-makers and interviewing them. The results were insightful. The following discusses some of the study’s insights, and at the bottom you’ll find a link to a presentation of the…
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