In many companies, the top management is dreaming of price optimizations that would magically set the right prices. At the same time, many pricing teams struggle to get the everyday pricing process to run at the required rate; the pressure to increase the frequency of price changes has risen significantly during the last couple of…
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Market volatility has been high due to the corona virus and global supply chain disruptions since the second quarter of 2020. The recent Russian attack on Ukraine has added even more to this volatility and put pressure on companies to change their prices much more frequently.
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A distinguished fashion brand with hundreds of stores in North America is using the Koivu Pricing Suite to plan its sales campaigns. Previously, the chain used only Microsoft Excel to plan its sales campaigns, which created many challenges including pricing mistakes.
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